The Leaf Candy Company was a major American producer of candy and trading cards. The company was originally founded by Sol S. Leaf in Chicago, Illinois.
Mr. Leaf started various candy companies beginning in the 1920’s and they were merged into Leaf Brands in 1947. The company headquarters were later moved to Illinois before Leaf Brands was eventually sold to Hershey.
Leaf Confectionery Company introduced Rainblo Bubble Gum in 1940. Rainblo gum balls were the first gumballs with a hollow center and the first that had coloring and flavoring throughout the gum, rather than just on the surface of the gumball.
In 1948 Leaf issued its first set of baseball cards, considered one the of the first sets of “modern” baseball cards.
In 1949 Leaf Brands reintroduced malted milk balls as Whoppers which are still popular to this day.
In 1983 Leaf acquired Jolly Rancher. Also in 1983, Leaf Candy Company in Illinois was purchased by Huhtamäki Oyj of Finland. He acquired the Donruss trading card division of General Mills at about the same time and merged it into Leaf.
In the 1990s Leaf had become one of the world’s top ten confectionery companies. By 1993 Leaf was the fourth largest candy producer in North America.
Pinnacle Brands acquired the rights to produce trading cards under the Leaf and Donruss imprints from Huhtamäki Oyj. In 1998 Pinnacle/Donruss filed for Chapter 11 bankruptcy protection. The Donruss company itself is shut down and only the name lives on.
Playoff acquired the rights to produce trading cards under the Leaf and Donruss imprints from Pinnacle in a bankruptcy auction.
If giving away a free pack of Upper Deck NHL cards to everyone in Canada on Saturday, Jan. 30, wasn’t enough, they’ve upped the ante for this year’s National Hockey Card Day. As the NHL’s exclusive manufacturer of licensed hockey trading cards, Upper Deck has hidden 11 major memorabilia prizes at hobby shops throughout Canada as part of the company’s second “Holiday Hunt” program. Items up for grabs include hockey helmets signed by several top 2009 NHL rookies including John Tavares, Victor Hedman and Jonas Gustavsson; a game-issued Pascal LeClaire jersey; and plenty of 2009 NHL Draft autographed mini sticks and pucks individually signed by the likes of Matt Duchene, Evander Kane and other top rookies.
Deciphering where the store is located is just the first part of the hunt. In addition to the store’s image, Upper Deck will also post which pack of hockey cards collectors need to purchase in order to win the prize. You can take home one of the 11 hidden prizes if you are the first person in the correct store to purchase the proper Upper Deck pack (brand and year) and say the phrase, “I love Upper Deck’s Holiday Hunt!”
“We’ve seen tremendous support for our social media initiatives from sports fans this year and during our previous Holiday Hunt in December,” said Carrie Peterson, Upper Deck’s online marketing manager. “National Hockey Card Day provides us with a great opportunity to thank people who have become fans of our Facebook page and who have followed us on Twitter. It will be interesting to see how long it takes people to find these prizes. We encourage them to use all forms of social media to communicate with each other, problem solve and ultimately bring these great hockey prizes home.”
With nearly 200 Canadian hobby shops participating in National Hockey Card Day, finding the right shop may not be easy so collectors should familiarize themselves with their local shops now since these prizes are all top shelf. For a list of participating shops, visit http://www.upperdeck.com/nhcd. Check out Upper Deck’s Facebook page at http://www.facebook.com/upperdeck and Upper Deck’s Twitter page at http://twitter.com/upperdecksports to catch the clues you’ll need to win items from Upper Deck’s second Holiday Hunt.
In this video, Upper Deck’s Terry Melia shares the fun of the 2010 National Hockey Card Day set with fans. Evander Kane lends his support to the program as well.
Pick up your free five-card pack at hobby and retail locations throughout Canada on Saturday, January 30, 2010. The 15 card set will feature Canadian-born NHL stars as John Tavares, Martin Brodeur, Sidney Crosby, Wayne Gretzky and Steve Yzerman to name a few. For more information, visit www.upperdeck.com/nhcd
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With four phenomenal hits in each pack, 2009-10 O-Pee-Chee Premier is what hockey card collecting is all about. This year’s checklist includes amazing manufactured patch cards, four swatch rookie cards (quad jerseys, two-jerseys/two-patch combos, and quad patch versions), and autographs, autographs, autographs!
Each OPC Premier pack contains: 1 Autographed Quad Rookie Memorabilia card! 1 Manufactured Patch card. 1 Autographed card 1 three or four swatch jersey or patch card, or a parallel card /25 or less!
Manufactured Patches cards of the NHL’s elite players! Yzerman, Lemieux, Orr, Howe, Neely, Messier, Kane, Tavares.
Awesome autographed versions! Premier Signings Extravaganza! Single, Dual, Triple & Quad versions with the best of the NHL! Top-of-the-line Triple and Quad Jersey and Patch card die-cuts! Signed and non-signed O-Pee-Chee Premier Remnants!
Key Hits: Cool Manufactured Patches – with nicknames, achievements, famous moments, and more. Top-Notch Autos – singles, duals, triples, and quads of the NHL’s superstars.
With two tiers of rookie cards, four awesome multi-swatch jersey inserts and a massive amount of autograph offerings, 2009-10 UD Trilogy Hockey delivers hits throughout the set. With its trademark scheme of one signature, rookie card or jersey card in every pack, Trilogy delivers pack after pack. Add in low-numbered multi-player plexi-glass autographs, and it’s a must-own product!
Get 3 autograph, rookie and jersey cards in every box! Get 1 Autographed Plexi-Glass card per Box! Also find multi-player card of this sleek, popular insert! Autographed Jersey cards! Look for Classic Confrontations dual-sided jersey cards! Get more low-numbered jersey parallels!